US Logo Designs

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3D Designs

For Immediate Release
Contact: Sherry Ikeda, Gallery 901, 559-304-7264
Location..901 Canyon Road, Santa Fe, NM 87501
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Title of the show: "Logos in the Next Dimension"

Opening : September 5th from 5-8pm

The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. Today there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms people see are recognized without a name. An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements.
Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

Wilfried Haest is an American artist living and working in Santa Fe, New Mexico. He was born in Belgium, and trained in the field of visual communication at the Higher Saint Lucas Art Institute in Brussels. From early on, he has been influenced by the Swiss school of graphic design and the principles of the Bauhaus school of design.

After graduation, he worked for ten years as a free-lance graphic designer specializing in corporate image development. During this period, he had a number of shows, including an exhibition tour through Poland, including Gdansk,Warsaw, and Krakow.

In 1980, Haest attended the International Design Conference in Aspen, Colorado, where he met such luminaries as Saul Bass, Milton Glaser, Bernard Rudofsky, Moshe Safdie, and Henry Wolf. The conference had such a profound effect on him that he decided to come to North America. Shortly thereafter, Haest immigrated to Vancouver, British Columbia, and established himself as a free-lance graphic designer. He also started building three-dimensional compositions, including 3-D logos that could be constructed as sculptures in front of buildings, but at the same time could be reduced to two dimensions for reproduction on print work and advertising.

His work will be shown at Gallery 901, September 5th through September 19th. Opening artist reception Friday September 5th from 5-8pm. Gallery 901 is located at 901 Canyon Road at the corner of Canyon Road and East Palace. For information please contact Sherry Ikeda at 559-304-7264.